Company
Built for the revenue share era
Tracker is an AI-native sports intelligence platform — not a collection of acquired tools bolted together, but a unified system built from scratch for how athletic departments operate today.
What we build
The NCAA settlement created a financial and compliance crisis that legacy tools weren't built to handle. Athletic departments now manage $20M+ in athlete compensation with the same spreadsheet workflows they used when rosters were static and transfers were rare.
Tracker is the operating system for this new reality: computer vision that extracts pro-grade data from film you already have, a reasoning engine that answers complex roster questions in plain language, and financial modeling built for revenue share compliance. No hardware. No manual tagging. One platform.
Platform
By the numbers
2.4M+
Frames processed
847
Formations detected
12
Beta programs
0
Hardware required
Technology
Proprietary & defensible
AI-native
Platform architecture
Built from scratch, not acquired and bolted together
Multi-sport
Vision Core
Proprietary engine built for field sports at scale
SOC2
Type II compliant
Enterprise-ready for university IT review
Patent-pending
Vision IP
Tracker-owned computer vision stack for sports film
Roadmap
Where the platform is headed
Vision beta → production
- Football & baseball pipelines live
- Tracker GPT reasoning engine
- Financial Intelligence cap modeling
Platform expansion
- Recruiting & transfer portal intelligence
- Additional field sports
- DII/DIII tier packages
Unified operating system
- Cross-module automated workflows
- Pro sports enterprise deployment
- Expanded compliance automation
See the platform
Request a demo to walk through Tracker GPT, Vision Core, and Financial Intelligence for your program.